UX: The one about a new framework

  • Our problem is a class of problems in need of a new framework for thinking. This is that framework. This is the Coaching Journey.

It happens.

Despite being a company seasoned in TV and video production, our in-product videos were not blockbusters. Some coaching would be required. What advice would the director offer if he was standing the the room, behind the camera?

Find a quite place to record (Yes, we can hear the dishwasher running in the next room), Wipe down your camera lens (No, it’s not a clean as you think), Sit closer to the camera (Trust us, you’ll connect more with your audience), Utilize the natural light (It’s there, use it to your advantage…

The focus turned into specific edits and page tweaks, but our problem wasn’t a language-on-a-screen problem. It’s wasn’t a new-training-video problem either. It was an information-gap problem that spanned across our users’ experience. It was a content-generation problem that slowed our ability to share our expertise.

Our problem is a class of problems in need of a new framework for thinking. This is that framework. This is the Coaching Journey.

Before we can dive into the Coaching Journey, let’s first define “thinking” and what it means in the context of the new framework.

  • The mindset around scaling content and key discovery - Content should be considered scalable

  • {IMAGE HERE - Demonstrate scale (small, medium & large blocks)]

  • Demo how any piece of content can start anywhere within the journey: animate how block can shift across blocks (ANIMATION - rotating content can be applied to Coaching Journey and scaled up and down.

    • Build strategy from what you have or what best showcases expertise

  • Topics in Coaching Journey help to dictate combinations (Location primary, secondary & tertiary content can help to expand on a topic) [IMAGE HERE - Demo how content can build on itself]

    • [IMAGE here - Connect topics within vertical themes in a longer form medium]

  • Wanna learn more? Ask about Orson Branding efforts

The Coaching Journey -