Context

When COVID-19 halted all events and travel, ECRM—a company whose core revenue depended on in-person buyer/supplier meetings—needed an immediate digital pivot. Within weeks, the team conceived ECRM Connect, a virtual meeting platform designed to replace an outdated legacy system and keep critical programs running.

Connect quickly became the backbone of ECRM’s operations, enabling buyers and suppliers to continue discovering products, meeting with partners, and conducting business at scale throughout the pandemic.